Facebook continues to make changes to their algorithms which affect businesses that use it as a way to connect with their market. It is important to understand the changes so you can fine tune your company’s social media marketing plan. Here is what Facebook had to say:
“As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content. We dug further into the data to better understand this feedback. What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads. This may seem counterintuitive but it actually makes sense: News Feed has controls for the number of ads a person sees and for the quality of those ads (based on engagement, hiding ads, etc.), but those same controls haven’t been as closely monitored for promotional Page posts. Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.”
To summarize, if you are posting simply to push your product, install an app, or anything of that nature, it is not going to be seen. Your posts should be about driving customer value such as sharing an article or story that your prospects or clients would want to read. Social media is a powerful communication tool that allows you to interact directly with your customers. Manage it well or hire an outside firm to do it for you.